Eight disciplines, 180+ products, one accountable team.
Search Engine Optimization
Video & CTV Ads
Search Engine Marketing
Display & Programmatic
Social Media Advertising
Creative & Branding
Audio Ads & Podcasts
Twelve platforms, 180+ products, one team
Which channel does what
| SERVICE | PRIMARY JOB | DEMAND | TIME TO SIGNAL |
|---|---|---|---|
| Paid search | Capture existing intent | Harvests | 2 to 4 weeks |
| SEO | Compound organic visibility | Harvests | 3 to 6 months |
| AEO / GEO | Be cited in AI answers | Harvests and shapes | 1 to 6 months |
| Paid social | Create demand and retarget | Creates | 2 to 4 weeks |
| Video and CTV | Reach and brand building | Creates | 30 to 90 days |
| Display | Coverage and retargeting | Supports | 30 days |
| Audio | Attention in screenless moments | Creates | 30 to 90 days |
| Creative | Multiplies every channel above | Enables | Immediate |
Not sure which channel to start with?
Questions about our services
Do I have to buy all eight services?
No. Most engagements start with one or two channels and expand once the reporting proves out. The advantage of having all eight under one roof is that we can move budget to whatever is working, rather than defending the single channel we happen to sell.
What is the minimum engagement?
Direct client programs generally start around $2,500 per month in combined media and management. White label and agency partners often begin with a single campaign for one of their clients and grow from there.
How do the 180+ products relate to these eight services?
The eight services are the disciplines. The 180+ products are the specific placements, formats and platforms inside them, from Amazon DSP and streaming TV to voice recognition ads and podcast sponsorships. We add roughly six to seven new products each year as platforms release them.
Can you take over campaigns already running elsewhere?
Yes, and we prefer it to starting blind. Migration usually takes two to three weeks: access transfer, tracking verification, historical data review, then a staged rebuild so we do not lose momentum or learning.
Which service should we start with?
It depends on whether demand already exists for what you sell. If people are searching for it, paid search and SEO come first. If they do not know they need it yet, video, display and social build the demand that search then captures. Our audit will tell you which situation you are in.