Audio

Audio Ads and Podcast Advertising

Audio reaches people in the moments no screen can: commuting, working out, cooking, driving. Bought programmatically, it is one of the most underpriced attention channels left.
What is programmatic audio advertising?
Programmatic audio advertising places audio spots inside streaming music, podcasts and digital radio, bought through automated auctions rather than negotiated station deals. It allows targeting by listener demographics, location, genre, device and behaviour, and it reports listen-through rate and attributable site visits, which broadcast radio cannot.
$6-50
CPM range by format
15/30s
Standard spot lengths
EN + ES
In-house production languages
Weekly
Optimisation cadence
We buy directly on
Microsoft Ads
Pinterest
Twitch
Reddit
Google
Meta
Amazon Ads
Tiktok
Youtube
Linkedin
Snapchat
Spotify
WHAT IS INCLUDED

What you actually get

Streaming audio

Spotify, Pandora, iHeartRadio, SoundCloud and TuneIn inventory bought with audience and geographic targeting rather than daypart guesswork.

Podcast advertising

Programmatic podcast placements at scale plus host-read sponsorships where the show genuinely fits the brand.

Voice and smart speaker

Audio placements on connected speakers and voice-enabled surfaces, including branded actions where the category supports it.

Companion display

Every audio impression can carry a clickable companion banner on screen, which is where most of the direct response actually comes from.

Script and production

Written, voiced and produced in-house in 15 and 30 second versions, in English and Spanish where the market calls for it.

Attribution

Listen-through rate, reach, frequency, and site visits from exposed devices, plus vanity URL and promo code tracking.
OUR PROCESS

How we run it

01

Pick the listening moment

Genre, daypart, device and context define who hears it. Someone streaming at the gym is not the same buyer as someone streaming at their desk.
02

Write for the ear

Fifteen or thirty seconds, one idea, one clear action, and a brand mention early rather than saved for the end.
03

Buy programmatically

Cross-platform reach with frequency capped across the whole plan instead of per publisher.
04

Measure and adjust

Listen-through, companion clicks and attributable visits drive weekly reallocation between platforms and creative.
Audio formats

Where audio budget goes furthest

Different audio surfaces suit different objectives and cost very differently.
Scripting, voicing and production included in the program
Spanish language production in-house, which matters in our markets
Companion banners on every placement that supports them
Frequency managed across all audio platforms together
PAIRS WELL WITH

Services that compound this one

Search Engine Optimization

Rank for the searches that actually turn into revenue.
Learn more

AEO/GEO

Get cited by ChatGPT, Gemini, Perplexity and AI Overviews.
Learn more

Video & OTT Ads

Streaming TV, YouTube and social video that gets watched.
Learn more

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AD PRODUCTS
FAQ

Questions about audio

The things clients ask before they sign, answered plainly.

Does audio advertising drive measurable results?

Directly, modestly. Indirectly, more than most people expect. We report listen-through rate, reach, frequency and attributable site visits from exposed devices, and we pair every campaign with companion banners, vanity URLs or promo codes so there is something concrete to count. We do not claim audio last-click conversions it did not earn.

How much does podcast advertising cost?

Programmatic podcast inventory runs roughly $15 to $30 CPM. Host-read sponsorships on shows with engaged audiences run $25 to $50 and sometimes higher for premium podcasts. Streaming music is considerably cheaper at $8 to $18, which makes it the usual starting point for local advertisers

Do you write and produce the spot?

Yes. Script, voice talent, music licensing and production are handled in-house, in 15 and 30 second versions, and in Spanish as well as English. You approve the script before anything is recorded.

How is this different from buying radio?

Targeting and measurement. Broadcast radio sells you a daypart on a station and reports estimated audience. Programmatic audio targets individual listeners across many platforms by age, location, genre and behaviour, and reports actual impressions delivered, completion rate and attributable site visits. It is also usually cheaper per thousand.

Can I target a specific city or neighbourhood?

Yes, down to zip code level on most platforms. Audio works well for local advertisers precisely because you are not paying for an entire metro signal to reach one trade area.

What length should an audio ad be?

Fifteen seconds for frequency and reminder messaging, thirty when there is a genuine offer to explain. Longer than thirty rarely holds attention in a streaming environment. One idea per spot, always.

Next step

Ready to see what your budget should actually be doing?

Send us your current campaigns. We will show you, line by line, where the waste is and what we would do differently. No pitch deck, no obligation.