Social Media Advertising

Meta needs roughly $1,500 to $3,000 per month to test creative properly in a single market. TikTok is similar. LinkedIn realistically starts at $3,000 because CPCs run $6 to $12 and you need volume to learn anything. Below those numbers you can still run ads, you just cannot learn fast enough to improve them.

Creative fatigue. Your audience has seen the ad enough times to tune it out, and frequency climbs while conversion rate falls. The fix is a creative pipeline, not endless targeting changes. We plan for fresh assets every two to three weeks from the start.

We have a social media management team, and organic and paid work better together, particularly for Spark Ads on TikTok and creator content on Meta. That said, if you only have budget for one, paid produces measurable results faster.

It is manageable now. Server-side conversions API, enhanced event matching and modelled conversions recover most of what was lost. What changed permanently is that platform-reported numbers and your analytics will never match exactly. We reconcile both against actual revenue and report the gap honestly instead of picking the flattering one.

We produce it. Static, motion, and UGC-style video are part of the program. If you have brand assets or existing footage we will use them, but we plan on a steady output of new concepts because that is what the channel runs on.

You do. We work through partner access on your Business Manager. Your pixel, audiences, catalogue and creative history stay with you permanently.