Video and OTT Advertising

OTT and CTV inventory typically runs $18 to $45 CPM depending on the content tier, targeting precision and market. Most local programs start around $2,500 per month in media to reach useful frequency. We will tell you if your budget is too thin to move a market rather than spread it into invisibility.

We report completed views, unique households reached, frequency, and site visits from exposed households where the platform supports it. For retail and multi-location clients we can add foot traffic measurement. We are careful not to claim last-click credit for a channel that mostly works upstream, and we will show you both the modelled and the observed numbers.

We produce it. Our creative team handles concept, script, edit, motion graphics and platform versioning. If you already have brand footage, recutting it into platform-native versions is usually faster and cheaper than shooting new material.

CTV (connected TV) refers specifically to streaming watched on a television set through a smart TV or device like Roku or Fire Stick. OTT is the broader category, covering the same streaming content on any device including phones, tablets and desktops. CTV inventory generally costs more and delivers higher completion rates.

Yes. We can target by DMA, zip code, radius, and in many cases address-level household lists. That makes OTT viable for single-location businesses that could never justify a broadcast buy.

Match the format, not your script. Six seconds for bumpers, fifteen for OTT and most in-stream, and nine to twenty seconds vertical for Reels and TikTok. If the message genuinely needs thirty seconds, we build a fifteen second version too and let the data decide.