SEO

Search Engine Optimization

Rankings are a means, not the goal. We build search programs around the queries that end in a sale, then prove the connection in your dashboard.
What is SEO and how long does it take to work?
Search Engine Optimization is the practice of improving a website's technical health, content and authority so it earns visibility in unpaid search results. Meaningful movement usually appears within 3 to 6 months, with long-tail and local queries responding first, and competitive commercial terms taking 6 to 12 months depending on the market.
3-6 mo
Typical time to meaningful movement
4
In-house SEO specialists
100%
Deliverables you keep
Weekly
Reporting cadence
Certified partners buying directly on
Microsoft Ads
Pinterest
Twitch
Reddit
Google
Meta
Amazon Ads
Tiktok
Youtube
Linkedin
Snapchat
Spotify
WHAT IS INCLUDED

What you actually get

Technical foundation

Crawl and index diagnostics, Core Web Vitals, site architecture, internal linking, canonical and redirect hygiene, and structured data across every template.

Keyword and intent mapping

We map every commercial, comparison and informational query in your category to a specific page, so nothing competes with itself.

Content that ranks and converts

Briefs, drafts and on-page optimisation written for a buyer, not a crawler. Existing pages get refreshed before new ones get written.

Local and multi-location SEO

Google Business Profile management, location pages, citation consistency and review velocity for single sites or hundreds.

Digital PR and authority

Earned links from sources that actually pass trust, plus the entity mentions that increasingly feed AI answers too.

Reporting you can question

Rankings, traffic, conversions and revenue in one live dashboard, with the queries and pages driving each number.
OUR PROCESS

How we run it

01

Audit

Full technical, content and backlink audit against your top three organic competitors. You get the written findings whether or not you hire us.
02

Fix and prioritise

We sequence the work by expected impact and effort. Crawl blockers and indexation problems go first because nothing else matters until they are solved.
03

Build

Content, on-page work, internal links, schema and technical fixes ship in monthly sprints with a visible backlog.
04

Compound

Monthly reviews on the numbers, quarterly strategy resets, and continuous refreshes of pages that have started to slip.
SEARCH INTENT

Not every search is worth winning

We map your category by intent, then put the effort where the money is instead of chasing the biggest volume number in the spreadsheet.
Commercial and transactional queries get priority and dedicated pages
Comparison and alternative queries get built because that is where buyers decide
Informational content earns links and feeds AI citations, not direct sales
Navigational brand terms get defended, cheaply
Transactional
Buy, hire, near me, pricing. Smallest volume, highest value.
Commercial
Best, top, vs, review. Where the shortlist gets made.
Informational
How, what, why. Builds authority and feeds AI answers.
WHAT GOOD LOOKS LIKE

The metrics we hold ourselves to

Traffic that does not convert is a vanity number. Here is the scoreboard we actually report against.
Fifteen years of search work, not a service bolted on last year
In-house SEO team of four specialists, no offshore content mills
Every deliverable is yours to keep, including audits and briefs
We will tell you when SEO is the wrong investment for your timeline
METRIC WHAT WE TARGET REPORTED
Non-brand organic sessions Steady quarter over quarter growth Weekly
Organic conversions Primary success measure Weekly
Keyword coverage by intent Commercial terms prioritised Monthly
Core Web Vitals All templates passing Monthly
Indexation health Zero blocked money pages Monthly
Referring domains Quality over raw count Monthly
PAIRS WELL WITH

Services that compound this one

AEO / GEO

Get cited by ChatGPT, Gemini, Perplexity and AI Overviews.
Learn more

Video & OTT Ads

Streaming TV, YouTube and social video that gets watched.
Learn more

Search Engine Marketing

Google and Bing paid search managed to profit, not clicks.
Learn more

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FAQ

Questions about SEO

The things clients ask before they sign, answered plainly.

How much does SEO cost?

Most Orbit SEO programs run between $2,000 and $8,000 per month depending on site size, competitiveness and how much content production is included. Local single-location programs sit at the lower end. National e-commerce and multi-location work sits higher. We scope from an audit, not a price list, so you can see what each dollar buys.

Do you guarantee first page rankings?

No, and you should be cautious of anyone who does. No agency controls Google’s ranking systems. What we do commit to is a documented plan, transparent reporting on leading indicators, and the honesty to tell you when a target is not realistic in your market.

Is SEO still worth it now that AI answers exist?

Yes, and the two reinforce each other. AI assistants and AI Overviews draw heavily on pages that already rank well and carry clean structured data. Strong SEO is now the cost of entry for being cited in an AI answer. That said, the tactics differ enough that we run a dedicated AEO and GEO service alongside SEO for clients who want both.

Will you work on my site or hand me a list?

Both are available. Our web team can implement directly on WordPress, Shopify, Webflow and most common stacks. If you have an internal dev team we deliver prioritised, ticket-ready specifications instead and review the implementation before it ships.

What happens to the work if we stop?

You keep it. Content, schema, technical fixes, dashboards and documentation all live on your properties. There is no proprietary plugin holding your rankings hostage.

Do you do SEO for agencies on a white label basis?

Yes. A large share of our SEO output ships under partner brands. You get white labelled audits, reports and deliverables, and your client never sees our name. See white label partnerships for how that works.

Next step

Ready to see what your budget should actually be doing?

Send us your current campaigns. We will show you, line by line, where the waste is and what we would do differently. No pitch deck, no obligation.