3 Content Marketing Trends You Should Be Following

December 21, 2021

In a world that’s hyper-focused on online prospects, organizations have made consistent and sound investments by planning, creating, and sharing content with their target audience. However, to maintain growth, marketers must also stay tuned to the ever-changing content marketing landscape. Keeping an eye on the latest trends content marketing trends is the key to success for any business. There are various approaches to content marketing like social media and blogs, but new trends and techniques emerge every year that changes the way businesses reach their audiences.

As an entrepreneur/business owner, it is essential to know what your competitors are focusing on, so it’s necessary to important to create a strategy and stand out from the crowd. Being able to anticipate trends and changes in audience behavior based on the technology trends and updates can help adjust the strategy and stay ahead of the game. With the internet booming in the past few years, digital marketing has evolved as a significant and cost-effective way to promote your business online via search engines, email, social media, streaming channels, and many more. Content being the core of any digital marketing plan, attracting customers, and sustaining business have become challenging and competitive over the years as more and more businesses have established an online presence and increased their digital marketing efforts to stay competitive.

Here are some marketing trends that you should be following to cut through the noise of competitors, sales, and content writers:

Repurposing Content Across Channels

Recycling content can add more value by reaching a new audience, adding new ways to reinforce, and adjusting your message to enhance your organic research. It allows you to invest in resources wisely and gives an opportunity to put your SEO knowledge to good use. Auditing your existing content and revamping the message increases the visibility to expand its reach. Here is where the company’s website analytics comes into play! Identifying the blogs that rank better in terms of their reach, organic visibility, linking structure, and reviewing feedback help to develop your topic better.

  • Record and visualize your existing content
  • Creating a slide presentation from a top performing blog post
  • Embedding YouTube videos in your blog
  • Creating infographics from research and stats

As with any digital marketing endeavor, repurposing your content requires a well thought out tactics and utilizing the resources available. Redirecting and republishing your content and positioning yourself in front of a new audience will bring in new traffic to your content and increases the visibility of your business. Content syndication techniques work best for those looking for a quick and low-cost way to get your ideas and brand in front of bigger audiences. Similarly, you can also consider repurposing your high-performing blogs/articles on popular user destination sites like Quora, Medium, and Product Hunter.

Content Personalization

Taking time to personalize content will unsurprisingly increase your conversion rates. Producing quality content that’s unique and relevant to the customers can be more willing to buy from you as compared to competitors who don’t personalize their content. Marketers should focus on sharing content with customers that are contextually relevant to their interests and shown to the right at the right place and right time. Analyzing the user behavior on your website helps to study the like, needs, and interests of your business. This in turn will help build brand loyalty, drive quality leads and generate conversions. Content Personalization efforts can have the following impacts on your business.

  • Increase brand awareness that can have a strong and positive effect on brand lift
  • Improve engagement with your campaigns to make your ads as persona-specific as possible
  • Intent specific content will be ideal for nurturing leads and helps predicting the customers willingness to buy.

Video and Visual Content Takes Centre Stage

Customers spend most of their time watching content and has now become the primary form of media used within any form of digital marketing. Videos being an integral part of a consumer’s journey content need to be more visual and interactive to keep consumers engaged. Everything from Instagram lives to TikTok and YouTube videos will surpass the traditional forms of content marketing. Brands are increasingly becoming aware of what their customers need and want. YouTube being the second most popular search engine after Google, highlighting products and services on these platforms will instantly uplift your reach and capture audiences that would have eluded your other social marketing platforms.

Videos prove to be one of the easiest approaches for promoting your product/service as compared to educating people on the ins and outs of a particular product. By using storytelling and unique types of media you can easily catch people’s attention keep them engaged. Content video marketing trends are on the rise and are considered to be one of the most popular content forms to get close to your audience. Concentrating on formats like testimonial videos and user-generated content is one of the most effective ways to catch hold of your audience.

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